“Own your weaknesses,” Fitness entrepreneur Tracy Anderson told CNBC’s Follow the Leader. Anderson, who will be expanding her workout spaces and introducing meal replacement products at Target, shared lessons she has learned after nearly 20 years of honing her methods.
Anderson believes that being prepared can help a businessperson to take better chances when those opportunities arise. However, entrepreneurs must also be willing to exercise the power to say “no” and be willing to walk away to maintain the exclusivity of one’s brand’s image.
Crediting her ability to stand her ground, Anderson believes her brand’s integrity has endured at her high standards. She was “asked repeatedly to change the recipe and reduce the weight of the bar to a simple snack size. That, she argued, would go against her brand’s standards, which promote high-quality ingredients and healthy meals, not snacking.”
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